It's not an argument. In fact, it's academic. Time and time again we hear about Professors complaining that athletics' budgets continue to grow and there is fear that the mission of such Universities to educate is being overlooked. Well fear not Prof! Here with science and numbers to warm your heart is an article from the "Business of College Sports" that explains how improved D-1 Football and Basketball results directly translated to increased applications and applicant SAT scores. It's like magic! Imagine generations of children who grew up watching their heroes play on TV for different Universities who then wanted to affiliate themselves with that same institution!? Incredible!
I digress, this point has been made innumerable times but here we have actual numbers from an actual study rather than just everyone but the Professors fundamentally understanding this truth. To that I say, YOU GO TIM PERNETTI! Spend with impunity and buy the best damn sports teams you can. With enough top ten finishes we'll see Rutgers in the top 10 of that pernicious US News & World Report report and make those angry Professors happy to cheer on the school's sports teams.