As usual, there is a lot of useful information in this article - but it's distorted by a wildly misleading lede. If you look at Bloomberg's own figures (page 25), the vast majority of student fees goes to non-football sports. The stuff about concessions, future revenue projections, uniforms, etc... is really great though. As Pernetti says, students get free tickets in exchange for their student fees, and this is a practice that literally happens everywhere, even at big time SEC programs. If you want to be upset about something, be upset about the school's direct institutional support, which, again, largely goes to non-football sports. Not football. Edit: the claim about each student paying $1000 for athletics is ludicrous too. That assumes that tuition pays for 100% of the Rutgers budget, when it actually is 36%. Using the official Rutgers count of full-time undergraduates, that makes the actual per student contribution to $506. Which is mostly going to olympic sports.