FanShot

How not to report on sports business

+

Unfortunately a recent series of Forbes analyses concerning NCAA athletic revenue have been gaining popularity and citations across the net, despite being fairly inaccurate for the most part. Once again, supposed journalists have opted for laziness over actually doing the legwork and filing multiple FOIA requests. Please be advised that any information obtained from the Department of Education's Equity in Athletics cutting tool is not reliable. That data is compiled to measure gender equity in spending, and as such does not distinguish between sources of revenue. This has the nasty effect of treating direct institutional support as revenue, essentially allowing athletic departments to cook their books and falsely claim a profit. Athletic programs essentially have to compile two different reports each year. There's the one they send to the DoE, but there's another one that's sent to the NCAA which has to follow normal accounting practices. The NCAA aggregates this data into general reports, but does not release specific information for any one program. Looking at these reports is how the NCAA can come to conclusions like only 14 FBS athletic departments made money last year. According to their aggregate data the average program lost $10,164,000. (Using the Generated Revenues figures, defined as not including Direct Institutional Support, Indirect Institutional Support, Student Fees, and Governmental Support.) The NCAA includes a sport-specific breakdown on page 36, which show that football and men's basketball on average do make money. My previous writeup on this subject, which is somewhat of a pet issue, is available here.

X
Log In Sign Up

forgot?
Log In Sign Up

Please choose a new SB Nation username and password

As part of the new SB Nation launch, prior users will need to choose a permanent username, along with a new password.

Your username will be used to login to SB Nation going forward.

I already have a Vox Media account!

Verify Vox Media account

Please login to your Vox Media account. This account will be linked to your previously existing Eater account.

Please choose a new SB Nation username and password

As part of the new SB Nation launch, prior MT authors will need to choose a new username and password.

Your username will be used to login to SB Nation going forward.

Forgot password?

We'll email you a reset link.

If you signed up using a 3rd party account like Facebook or Twitter, please login with it instead.

Forgot password?

Try another email?

Almost done,

By becoming a registered user, you are also agreeing to our Terms and confirming that you have read our Privacy Policy.

Join On the Banks

You must be a member of On the Banks to participate.

We have our own Community Guidelines at On the Banks. You should read them.

Join On the Banks

You must be a member of On the Banks to participate.

We have our own Community Guidelines at On the Banks. You should read them.

Spinner.vc97ec6e

Authenticating

Great!

Choose an available username to complete sign up.

In order to provide our users with a better overall experience, we ask for more information from Facebook when using it to login so that we can learn more about our audience and provide you with the best possible experience. We do not store specific user data and the sharing of it is not required to login with Facebook.

tracking_pixel_9347_tracker