Somewhere, Jon Newman is smiling. One of Tim Pernetti's first moves as Rutgers athletic director in 2009 was to join the Twitter microblogging service. Nearly two years later, Rutgers football spokesman Jason Baum announced (naturally, on Twitter) earlier today that Rutgers football coach Greg Schiano would soon start tweeting on the @GregSchiano handle. That account is at least one year old (it did not exist when Pernetti first signed up), but had been mothballed for some time before being confirmed as official. Some of the early Twitter adopters have been following it for over a year. Twitter has proven to be a good tool for: self-promotion. There are a couple of potential worries that immediately come to mind though. 1. Schiano is extremely intense and puts in long hours at the office, to the point where he had a home built on campus. Does he really need another distraction, even if a momentary one (if Schiano tweets as frequently as Pernetti, C. Vivian Stringer, or Mike Rice)? 2. If everything ends up being written by a sports information director, it wouldn't be authentic, man. 3. As another increasingly popular social media medium, Twitter conceivably could be a valuable recruiting tool for coaches. It lacks Facebook's privacy features though, which make it of limited use there. 4. Having an account will create a natural target for vitriol - whether from Rutgers fans second guessing an unsuccessful play, or opposing fanbases. Let's agree right now that nobody should tell Sean Keeley about this.