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In a similar vein, the median institutional subsidy for athletics in the FBS rose from around $8...

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In a similar vein, the median institutional subsidy for athletics in the FBS rose from around $8 million in 2007-8 to more than $10 million in 2008-9. This reliance on institutional funds has increased as the growth in median revenue generated directly by athletics programs in the FBS — via sources such as ticket sales and media contracts — slowed to nearly 6 percent from 2008 to 2009. This is down significantly from the 17 percent growth in revenue from 2007 to 2008. By comparison, total athletics expenses sped in the other direction, ballooning by nearly 11 percent. This is double the growth in expenses from 2007 to 2008.

According to the NCAA, only 14 FBS athletic departments made a profit in 2008-2009, down from 25 only a couple of years ago. This graphic is really telling. Men's football and men's basketball are the only athletic department programs that make a profit on average, with women's basketball generating the largest loss. According to the report "60 percent of teams have generated such surpluses in each of the past six years".
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