It's no secret that Rutgers has been looking for some time to sell naming rights to its expanded stadium. Bloomberg reported on that very possibility in October of 2008, plans that were probably shuttled for the time being due to the recession. (Aditi had a story too, which is no longer online.) At the time, it was reported that Nelligan Sports was handling negotiations with several New Jersey companies including Valley National Bancorp, with an asking price between $1.5 and 2 million dollars. Similarly, the new Meadowlands stadium has had difficulties in selling off its naming rights. This morning the New York Post reported that Rutgers has hired Nets offshoot Brooklyn Sports & Entertainment and IMG College in a renewed push to sell naming rights to the stadium and the Rutgers Athletic Center. The stadium should rightly be named something like Schiano-Robeson Stadium, but for now the athletic department needs to exhaust all revenue generation possibilities given their current financial situation Whether it's naming rights, the Meadowlands and other non-home venues, or holding concerts at the stadium, no stone should be left unturned. New Jersey fortunately is very rich in pharmaceutical and telecommunications companies, and Wall Street is only a stone's throw away, so any of those firms would make ideal candidates. Beggars can't be choosers however; and make no mistake, Rutgers and its athletic department are very much in that position considering the austerity budget that passed the New Jersey legislature yesterday. AIG? BP? Come on down, we're open for business, and will throw in a free motivational speech at your next retreat. Hell, considering that it's based in Piscataway, I'd more than welcome a bid now from American Standard. Update: Dr. Saturday shares this useful link on what other schools are getting for naming rights.